Pre-Sales Launch Program

C-Level Connections’ Pre-Sales Launch Program provides insight into your go-to-market profile when launching or expanding sales initiatives of a new or existing service or product offering to a new or existing market or distribution network. C-Level Connections quickly assesses the effectiveness of sales messaging, lead lists and the accuracy of targeted decision maker’s titles, all with the end goal of setting qualified appointments.

C-Level Connections’ inside sales/telesales team reaches out to over a thousand leads via phone and email to set qualified appointments for your sales professionals. Trained on your solutions, we identify, qualify, and set appointments with targeted decision makers and influencers. All discussions and meetings are logged to further define your target market and messaging. You receive a detailed weekly report summarizing all activity.

The Pre-Sales Launch program saves your sales and marketing teams’ resources by ensuring you’re targeting the right market with the right message, before they spend their valuable time and money on unproductive cold calls and marketing programs.

The program provides:

    • Insight into and definition of prospective target decision maker, product offering, messaging and lead lists
    • Creation and adjustment of lead lists, email templates, and scripts
    • Reach out to over a thousand targeted decision makers and influencers via phone and follow-up email during a 21 day program
    • Weekly meetings/reports to assess progress, update criteria and report on findings
    • Final report of findings, disposition of prospects contacted, and recommendations for moving forward

 

C-Level’s client, a developer of online communities, identified their target audience as the fastest growing companies on the Inc 5000 list. Two days into their pre-sales project, C-Level quickly recognized that 80% of companies on this list had revenue less than $50M. C-Level went to work creating a targeted lead list that was consistent with their client’s targeted revenue requirements, resulting in 6 qualified meetings scheduled in 3 days.

C-Level’s client sold their ecommerce solutions to online retailers via their partner channel. They hired C-Level to create a pre-sales program that would help them sell directly to the end user retailers. C-level identified the best decision makers, created messaging that resonated with retailers and began to schedule successful qualified meetings with online retailers.